**”I have an idea for an app but i don’t want to tell you in case you steal it”** Your idea is worth very little without some follow through. If you horde ideas without action they become useless. One you have got ideas out, you can disregard them until they emerge again, there is no need to worry about losing these. Good ideas will re-emerge if the conditions allow. Use [[Design Workshops|workshops]] and [[ideation]] to surface plenty of cheap ideas, don’t think about the unworkable ones for a minute longer than required. In [[writing]] a perfect poetic phrasing or a simple idea that can be followed through to its fullest expression is worth just doing there and then.