People only keep roughly 7 items in their working memory at any one time. In [[User Experience|UX]] this is applied by organising data and content into smaller chunks via grouping, information hierarchy, and other menthods of categorisation. Related to the concept of ‘Bits’, the main unit of information. A bit is defined as the decision between two equal choices. Adding further choices multiplies the amount of ‘bits’, as 4 binary decisions have 16 possible outcomes. - - - ##### References [Miller’s Law | Laws of UX](https://lawsofux.com/millers-law/)