This is called the [[Aesthetic-Usability Effect]] The problem with this effect is that if you look at any Dribbble style [[design]], the beauty drips off every pixel and yet almost none of those designs could be successfully navigated by a normal user, let alone built by a developer. ![[Screenshot 2021-06-25 at 09.45.17.png|400]] *An example of unusable, unbuildable, ‘dribbble” style design* However a positive emotional response to a screenshot of a potential software purchase is worth a lot, and can convey the sense of high-usability to a potential user. Backing this up with high-usability ensures lock in and satisfaction. ### “This Looks nice” [[Usability]] study participants will often comment on the look and feel whether or not you have asked this. This is a strange pressure that comes from being in a position where they have offered negative feedback, users will feel the need to add positives. It is a good signal in itself if the user likes the look of the interface, but this is often a low-stakes way for the user to feel like they haven’t been too harsh.